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S 11mph
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Andy Harris
Motoring and Property Editor
@ytimesmotoring
P.ublished 18th February 2026
cars
Dales Subaru Named Overall Retailer Of The Year For 2025
Dales Subaru, an established Subaru dealership based near Skipton, was named the overall Retailer of the Year for 2025, cementing its reputation as a key pillar of the Subaru dealer network.
Dales’ achievements included surpassing sales targets, setting new standards for parts and accessory sales and growing its market share. All this success was underpinned by a knowledgeable and passionate team defined by an unwavering commitment to serving their customers.
It was a privilege to celebrate the exceptional achievements of our retailer network at our Annual Awards. Dales Subaru, our Retailer of the Year, perfectly embodies the spirit of what sets our retail network apart - delivering high-quality, tailored automotive experiences in its local communities.
Our dealerships are the cornerstone of the Subaru experience. In an increasingly digital world, the personal service, local expertise, and genuine commitment our retailers provide matter more than ever. They don't just sell cars; they support adventures, protect families, and ensure that their customers can drive with total confidence on every journey. The success of Subaru is built on the dedication and excellence of our retail partners.
We are thrilled that Dales Subaru has been named Subaru UK’s Retailer of the Year. This award is a testament to our family and team’s hard work and dedication to delivering exceptional customer experiences.
As the owner of this family business, I’m proud to see our commitment to excellence recognised by Subaru UK. We’ve maintained a fantastic relationship with Subaru for over 10 years, built on trust, mutual respect and passion, values our family business shares with Subaru.
