
Ian Garner
Business Writer
12:00 AM 30th August 2025
business
Adaptation And Strategy In A Changing World
![Photo by RDNE Stock project: Pexels]()
Photo by RDNE Stock project: Pexels
We live in stormy times with wars, climate changes and turbulence in the world’s economy, to name but a few challenges.
In this modern world, the terms VUCA and BANI have become crucial in understanding and navigating the complexities and uncertainties that define our times. Both acronyms describe different but complementary concepts that leaders, organisations, and individuals must grasp to thrive in an ever-evolving environment.
The acronym VUCA represents Volatility, Uncertainty, Complexity, and Ambiguity.
It describes the complicated nature of the challenges and has since been widely adopted in business and strategic thinking.
Volatility refers to the speed and turbulence of change. In a volatile environment, events occur unpredictably and often rapidly. Businesses face volatile markets where consumer preferences can shift overnight, technological advancements can disrupt industries, and geopolitical changes can impact global operations suddenly.
![Image by Gerd Altmann from Pixabay]()
Image by Gerd Altmann from Pixabay
Uncertainty is characterised by a lack of predictability and an inability to clearly foresee future events. Decision-makers encounter situations where past experiences and data are insufficient to predict future outcomes accurately. The COVID-19 pandemic was a prime example of uncertainty, where the global impact was unforeseeable and unprecedented.
Complexity describes the intricate interdependencies within systems and the multitude of factors that influence outcomes. In complex environments, there are numerous interconnected variables, making it difficult to understand or manage the whole system comprehensively. Global supply chains exemplify complexity, as disruptions in one part of the world can have cascading effects elsewhere.
Ambiguity arises from a lack of clarity and the presence of contradictory information. It makes it challenging to interpret situations and make decisive actions. In ambiguous scenarios, cause-and-effect relationships are not clear, and there may be multiple potential interpretations. Navigating ambiguity requires flexibility and adaptive thinking.
BANI is a newer framework that expands on VUCA, addressing additional nuances of modern challenges. BANI stands for Brittle, Anxious, Nonlinear, and Incomprehensible. It provides a more refined lens through which to view the current global landscape.
Brittleness indicates systems or structures that may appear robust but can break down abruptly under stress. This fragility is often due to overoptimisation and a lack of resilience. For example, just-in-time supply chains, while efficient, can be brittle when faced with unexpected disruptions.
![Photo by Suzy Hazelwood: Pexels]()
Photo by Suzy Hazelwood: Pexels
Anxiety reflects the pervasive sense of worry and unease that individuals and organisations feel in response to constant change and uncertainty. This anxiety can stem from information overload, rapid technological shifts, and the relentless pace of modern life. Managing anxiety requires fostering mental well-being and creating support systems within organisations.
Nonlinearity describes situations where cause and effect are not proportional or predictable. Small actions can lead to significant, disproportionate outcomes, and vice versa. In a nonlinear world, traditional models of planning and forecasting often fall short. Embracing nonlinear thinking involves recognising and preparing for exponential changes and disruptive innovations.
Incomprehensibility is defined by the sheer complexity and obscurity of certain events. Some situations are beyond rational understanding, making them difficult to navigate using conventional wisdom. The advancement of artificial intelligence and its implications is an example of incomprehensibility, as the technology evolves faster than our ability to fully grasp its consequences.
To navigate the VUCA and BANI landscapes, leaders must adopt adaptive and resilient strategies. This includes fostering a culture of continuous learning, encouraging collaboration, and leveraging diverse perspectives to identify innovative solutions. Agility and flexibility are keys; organisations should be prepared to pivot quickly in response to new information and changing circumstances.
Building psychological safety within teams can help manage anxiety and ambiguity, enabling individuals to experiment and innovate without fear of failure. Investing in robust and redundant systems can mitigate brittleness, while embracing complexity and uncertainty can unlock new opportunities.
Understanding VUCA and BANI provides valuable frameworks for interpreting and responding to the challenges of our time. By adopting these concepts, individuals and organisations can better equip themselves to thrive amid continuous change and uncertainty.
Ian Garner is a retired Fellow of the Chartered Management Institute (FCMI) and the Institute of Directors (FIoD).
Ian is a board member of Maggie’s Yorkshire. Maggie’s provides emotional and practical cancer support and information in centres across the UK and online, with their centre in Leeds based at St James’s Hospital.
He is the founder and director of Practical Solutions Management, a strategic consulting practice, and is skilled in developing strategy and providing strategic direction, specialising in business growth and leadership.