A proud Yorkshireman through and through, Ken Brook-Chrispin, chairman and CEO of Seabrook Crisps, is speaking at The Yorkshire Mafia conference to share his experience of turning a brand in decline into one of the nations favourites.

Ken became involved with Seabrook through his wife who, along with her two siblings, inherited the business from their father and founder of the iconic crisp brand, Colin Brook, in 2000. Ken saw the potential that was waiting to be unlocked at Seabrook, and eventually bought the business in 2006. Since his appointment of CEO, Seabrook is seeing exponential growth and ongoing record sales, with volumes up by 125%.

Delegates will be able to listen to Ken speak of his experience at Seabrook at the conference taking place on the 21st and 22nd March 2012.

"It is both an honour and a privilege to be speaking at The Yorkshire Mafia conference where I hope to further cement the relationship between two great Yorkshire brands, one old and one new, whilst also celebrating our fantastic and dynamic region." Said Ken.

"Seabrook Crisps is delighted to be involved and I am personally very excited about sharing my experiences of growing the brand on a national scale and in a very competitive marketplace but without losing the core values of the business and remaining 'proud to be Yorkshire' throughout. I am hopeful that the conference will provide a great platform to showcase the fact that Yorkshire as a business community is a compelling force and that together we are stronger."

Doubling in size from last year's event, The Yorkshire Mafia Conference 2012 will host 155 exhibitors, over 3,000 business professionals and will feature the anticipated return of the Billion Pound Panel , showcasing the talents of some of the UK's leading business figures with a combined worth of more than a billion pounds.