Denis MacShane MP today expressed his shock at Birkdale Clinic offering cut-price offers on breast augmentation on a voucher website.

The clinic, which has refused to offer any free consultation, advice or treatment to past customers who have PIP implants fitted, is this week offering 60% off £5,000 of treatment, including breast augmentation, at their Liverpool clinic. Birkdale's tactic of Voucher-Advertisement for such procedures has been criticised in the past. The Advertising Standards Authority upheld a complaint against a similar advert in March which gave consumers 24 hours to access the cut price deal, concluding that "the ad was irresponsible."

The clinic has been slow to respond for requests for information, with many patients wishing to find out what type of implants they had fitted being told they must wait for 2-3 weeks. The clinic also did not declare how many of these implants it fitted to the recent expert group report into PIPs lead by Sir Bruce Keogh.

MacShane said, "I am still receiving daily calls from constituents concerned about their implants and unable to get through to Birkdale Clinic to request basic information. On their website, their statement declares that women can have their implants replaced at a cut-price deal, using the flimsy excuse that the Clinic is owned by a different company, when in fact it is run by the same man. The only reason the company is different is because the Care Quality Commission investigated the Rotherham clinic in 2009, which lead to it shutting down."

He continued, "It is genuine scandal that we have allowed such companies to continue trading and make huge profits while thousands of women across the country are sick with worry for their own health. Their first priority should be to give accurate information and advice to their past patients as quickly as possible."