The 'Dulux Trade Ultimate Makeover' competition is being sponsored by Dulux Trade Weathershield Ultimate, one of the company's specialist woodcare products, and will see the winning shop receive an internal and external repaint.
The UK's high street is having a hard time at the moment and many retailers across the country are struggling to keep afloat in today's tough economic times. Smaller independent shops are especially feeling the pinch as shoppers reduce their spending. Independent retailers in Yorkshire have been amongst some of the hardest hit with around 13 percent of them closing between 2008 and the end of 2010[1].
In response to these challenging times, the 'Dulux Trade Ultimate Makeover' has been launched and one lucky store will win the grand prize of a top transformation. The redecoration of the exterior and interior of the shop will be carried out using Dulux Trade Weathershield Ultimate, a specialist woodcare product, as well as a range of other Dulux Trade paints. The store owner who comes in second place will receive £500 worth of Dulux Trade products along with expert colour and paint advice from Dulux Trade. The third place winner will receive £100 of Dulux Trade products to put towards their own makeover.
To further support the local community, professional painters and decorators who nominate the successful shop will be considered to carry out the redecoration work for it.
Store owners and their customers can enter by sending in photographs of the interior and exterior of the chosen store and stating why it is worthy of a makeover in no more than 100 words.
Responses, along with contact details and photos of the nominated shop, should be sent to The Dulux Trade Ultimate Makeover Competition, Giant's Basin, Potato Wharf, Castlefield, Manchester, M3 4NB. Alternatively, entries can be submitted by email to duluxtraderesponse@tangerinepr.com. All entries must be received before 5pm on 30th April 2012.
Projects will be judged on originality, merit and the benefits the makeover would bring to the shop and the local community. The redecoration work will be carried out in June 2012, so access to the shop at this time will be vital.
Short listing will take place in May, with successful entrants then going on to an independent judging panel. The winning entrants will be informed by the end of May.
For more information on the 'Dulux Trade Ultimate Makeover' competition and for terms and conditions, please visit www.duluxtradewoodcare.co.uk
Dulux Offer Makeover for Retailers
