VisitEngland Announces Launch Of Virtual English Tourism Week

VisitEngland will this week stage its virtual English Tourism Week as it seeks to maintain a high profile for English tourist outles.

The event, an annual celebration of the tourist industry, is designed to highlight the economic importance and value of tourism to local economies across England by showcasing the country’s tourism offer.

VisitEngland and local destinations are asking MPs, local authorities, the UK Government and other stakeholders to shine a spotlight on the importance of tourism to the local, regional and national economy and pledge their support to the sector’s recovery.

Tourism Minister Nigel Huddleston said:"English Tourism Week recognises the important role the industry plays in our local, regional and national economies, supporting jobs and attracting investment. This is a challenging time for the industry and we're providing support through an unprecedented government package for businesses and workers. I hope everyone will use English Tourism Week as an opportunity to celebrate the sector, and we'll be encouraging people to book a great British holiday as soon as it is safe to do so."

VisitEngland has this year asked MPs to record video messages for use on their social media channels during English Tourism Week, pledging their support for tourism and highlighting the sector’s economic importance to their local economies.

VisitEngland has also been working across the industry and with the UK Government to ensure that tourism is able to recover as quickly as possible once restrictions are lifted.

Tourism is one of England’s largest and most valuable industries, supporting hundreds of thousands of businesses, employing more than 2.6 million people and generating more than £106 billion a year for the English economy.

For more information about this year’s virtual English Tourism Week please see: https://www.visitbritain.org/english-tourism-week
For more information about VisitEngland’s work on developing a common Industry Standard please see: https://www.visitbritain.org/new-industry-standard-development-response-covid-19