The aim is to make people more conscious of their drinking habits and help
them see how big a role alcohol plays in their lives and how easy, or
difficult, it is to do without.
A website has been set up at www.alcoholfreeweek.co.uk to help those taking up the Alcohol-Free Week challenge. The website offers tips on drinking wisely, suggestions on alternatives to drinking alcohol and a chance to win alcohol-free drinks every day during Alcohol-Free Week.
Alcohol-Free Week has been running since 2007 and is sponsored by de-alcoholised and non-alcoholic drinks producers and is backed by the charity FAS Aware UK that promotes alcohol awareness in pregnancy.
The event is organised by the country's leading online alcohol-free drinks
specialist retailers The Alcohol-Free Shop and the Lono Drinks Co.
Christine Risby from The Alcohol-Free Shop said: "We are encouraging people to give up alcohol for a weekend or the whole week. Health experts advise that we should have at least two alcohol-free days a week. We hope
Alcohol-Free Week will inspire people to look honestly at the amount they
drink and adopt a healthier lifestyle."
Studies by the Cancer Research charity have found that consuming even
moderate amounts of alcohol every day increases the risk of some cancers by 10% and, health experts warn, can cause serious liver damage.
Will you take on the alcohol-free challenge?
