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Recycling Campaign Proves A Success
50 schools across the region have been taking part in MPRO's 'Smart Alec School Recycling Campaign'. The campaign began last summer and has raised approximately £2,500 for local schools and charities and over 1000 mobile phones have been recycled.

The aim of the campaign was to teach pupils key lessons about environmental issues, as well as raising funds for their own schools and charities. Each term a league table was released showing which school had donated the most phones. Taking into consideration the number of pupils in each school and the number of phones collected from each school.

At the end of each term the pupils' names were entered into the Smart Alec Mega Raffle where 1st, 2nd and 3rd prizes were drawn. The children had the opportunity to win Smartphones, tablets and accessories - a great incentive to recycle.

MPRO's General Manager, Johann Shepherd stated:
"We were very pleased with the outcome of the campaign and can only hope that not only the pupils, but the parents and teachers acknowledged the potential in recycling old handsets. We provided all merchandise, recycling bins, enterprise days and hands-on information for the Smart Alec campaign. The scheme has proved both educational and environmentally informative with both recycling incentives as well as lessons on the wide world of commerce as pupils actually managed the commercial benefits to the school".

MPRO (Mobile Phone Recycling Organisation) is Yorkshire's leading mobile phone recycling company and a standalone division of Calderdale-based telecoms company CommsProvider. MPRO do not only recycle handsets, they also repair, refurbish and resell - preventing phones from going into landfill.

The schools and colleges that have taken part in this year's campaign range from Leeds to Huddersfield and Pontefract to Castleford. The top 6 schools on the leader board includes St Patrick's Catholic Primary School, Wilsden Primary School, Freeston Academy, Christ Church Junior School and Hanson Academy.

The winner of this year's campaign was Nields Junior, Infant and Nursery School based in Huddersfield. With 220 pupils the school recycled 114 phones with over half of the students donating! Nields J, I and N School has now been presented with a £1000 technology voucher to spend on equipment for the school as a result of their fantastic efforts.

Barbara Johnstone of Nields J, I and N School quoted:
"We were ecstatic to win the £1000 prize fund and will be spending our winnings on iPads for the children as they were the ones who participated. The campaign has benefitted the school by teaching key lessons to the children in recycling as most of them didn't even know mobile phones could be recycled. We would love to take part in the campaign again."

A similar campaign will be re-launched in the coming months, with the Schools once again recycling to raise funds for local charities of their choice.

Recycling Campaign Proves A Success, 13th October 2014, 16:00 PM