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New Airport Branding For LBA
Toby Nye with his Dad Simon, unveils Leeds Bradford Airport’s updated brand, Yorkshire’s Airport
Leeds Bradford Airport has rebranded announcing a new market positioning of ‘Yorkshire’s Airport’

The news follows the appointment of Chief Executive, David Laws, new ownership of the facility and a number of key changes to the terminal.

The wording ‘Yorkshire’s Airport’ will now feature throughout the building.

Five-year-old Toby Nye, the little boy who has captured the hearts of Yorkshire following his battle with neuroblastoma, did the honours to officially switch on new signage emblazoned across the front of the terminal roof.

As part of the celebrations, the region’s largest airport also showcased the first part of its terminal redevelopments, including brand new purpose-built lounges with runway views, The Yorkshire Lounge, The White Rose Suite and 1432 Club will replace the current Yorkshire Premier Lounge.

The unveiling of the new lounges follows the opening of a new Cabin Bar and Beer House while the Saltaire restaurant has been completely overhauled.

Work on a brand new Starbucks coffee shop and additional retails outlets are set to commence in the coming weeks.

The airport has also invested in free non-commercial seating within the departure lounge and work is currently underway on the terminal front to improve passengers’ arrival at the airport, with a new Meet & Greet car-park facility.

Chief Executive David Laws said:

“We want the people of our thriving region to get behind their airport and help us move forward.

“We are delighted to offer our passengers even more choice in our departure lounge, as well as improved facilities for business travellers.”

New Airport Branding For LBA, 13th April 2018, 6:19 AM