Bezier Group, the UK's largest provider of retail point of sale marketing services,today announced that James Buckley and Adrian Lamb have been appointed to the Board as Chief Executive Officer and Group Finance Director respectively. This follows the investment by private equity firm, H.I.G. Europe, in Bezier in August 2011.

Bezier has a track record of excellence in execution of design, print and delivery of retail PoS marketing services, most recently demonstrated by the eye-catching in-store displays for the Harry Potter & The Deathly Hallows film.

James previously spent nine years with Tunstall Group, a global leader in telehealth solutions, where he served as UK Managing Director and latterly Group CEO. During James' time at Tunstall he helped to lead the near doubling of turnover and quadrupling of profit. He took the company through two private equity backed transactions which saw Tunstall's valuation increase from £70m to £510m.

Bezier also confirmed the appointment of Adrian Lamb as Group Finance Director. Prior to Bezier, Adrian was for five years (2005-2010) the Chief Executive of Optima Legal Services, a division of Capita Group Plc. Adrian's appointment to the Board as Group Finance Director follows the recent resignation of Richard Barfield who had been with the company since 2010.

Jim Faulds, chairman of Bezier, said:"We are delighted to welcome James and Adrian to Bezier as CEO and CFO respectively. Both have excellent business pedigrees and their skills are ideally suited to leading the next stage of Bezier's growth.As James and Adrian are both Yorkshiremen, they are delighted to be joining one of Yorkshire's largest employers.

"Bezier customers have benefited from recent operating changes at our primary manufacturing sites in Wakefield and Leicester, while our London and Leeds- based creative teams continue to go from strength to strength. I am both encouraged and excited by the promising prospects for Bezier as we continue to deliver high-quality and innovative PoS solutions to support our customers' ambitions under James's stewardship."